About Us

I'm Abdur Rehman. I'm 21, and I've been selling online since I was 18.

That isn't a flex. It's just what the last three years actually looked like. While most people my age were still deciding what to do, I was already doing it. Managing Amazon accounts for an agency. Learning how real customers behave. Building my own stores on Daraz.

I learned this business the slow way. By getting things wrong and paying for them.

I'm from a middle class family in Karachi. Nobody handed me a shop. Everything I know about selling, I learned because I had to.

But after three years something started eating at me. I was selling hundreds of unrelated products to thousands of unrelated people. It worked. It paid. And it meant nothing. There was no name on any of it. Nothing I could show my family and say: this one is mine.

The part that isn't about business

Somewhere in those three years, fitness stopped being a hobby and became the thing I actually care about. My mentor would tell you I'm obsessed with it. They're right.

It was never the vanity side that pulled me in. It was something simpler and much harder to argue with. Most of what makes people unwell is fixable. Not by medicine. Not by shortcuts. By training, by eating properly, and by staying consistent long enough for it to count.

In a country where so many of us are quietly unhealthy and have just accepted it, that felt like something worth building a life around.

So I stopped selling everything, and started selling one thing properly.

What the big brands actually get right

People think the big brands win because of budget. Mostly they win because of support. They reply. They fix things. They make you feel like a person instead of an order number.

That is the real gap in Pakistan, and most stores never close it.

My honest opinion? That shouldn't be an advantage. It should be the minimum.

I'm 21. My generation grew up online. We can tell in about ten seconds whether a shop is real, or whether somebody is going to disappear the moment our money lands. Fast replies, straight answers, and owning a mistake instead of hiding from it are not premium features to us. They're the basics.

I'm not trying to outspend anyone. I'm trying to care more than they do.Abdur Rehman, Founder
Abdur Rehman, founder of Apex Fit, photographed in a tan suit against a grey background.

Why Apex Fit exists

Starting out in fitness here is harder than it should be. Gym memberships cost money every single month. Good equipment is either overpriced, hard to find, or sold by people who have never used it.

And plenty of us can't just walk into a gym anyway. Because of time. Because of cost. Or because we'd rather start somewhere private, where nobody is watching.

Apex Fit is for that person. The one who has decided to start, at home, with whatever space they have.

I built the first version of this shop in 24 hours. Not because it was easy. Because once I decided it was going to exist, I couldn't sleep until it did.

What I promise you

I'm not a big company. I'm one person who cares a lot about getting this right.

  • You pay cash when it arrives. Nothing leaves your hands before the product reaches them.
  • You have 7 days to change your mind if it arrives wrong, damaged, or isn't what we described.
  • When you message on WhatsApp, you're talking to me. Not a call centre. Not a bot.
  • I only sell what I'd use myself.

If something goes wrong with your order, tell me. I'd rather fix it and keep you than win once and lose you.

You've already made the hard decision. The one to start.

My job is just to get the equipment to your door.

Abdur Rehman
Founder, Apex Fit